Slut före fyra.
Surdeg och kanelbullar på Södermannagatan 12. Bakat innan soluppgången.
The brief I gave myselfA bakery that sells out by 16:00 doesn't need a brand story — it needs pre-orders before 07:00.
The menu is the homepage — it's what people came for.
Pre-order button first, story second.
One page — a bakery doesn't need five.